0.itemzero Portfolio

Service: Editorial coordination, Book design, Cover design, Print Production Management.
Client: João Pedro Costa

Pensar a Cidade,
2005 — 2015
A crítica da crítica

Pensar a Cidade is a collection of articles on urban planning from João Pedro Costa at Jornal Arquitecturas, juxtaposed with commentaries by other members of the Portuguese  architecture community.

This juxtaposition is emphasised by featuring both article and response in the same spread, each on its page. To respond to such a brief, a larger format was required, in order to  accommodate two columns per page. On the other hand, the format shouldn’t extend to a volume that would require a table to be read, since the body size required to accommodate the length of the articles lives around handheld sizes.

Also – and due to the reasons above –, a flexible cover and a generous opening was picked. A Smyth-sewn four-crease paperback cover, offset printed in metallic brown on dark grey paper, a subtle but lush sheen that reacts to the viewing angle. The book block is printed in black on a yellowish tinted paper, to minimise glaring during extensive reading.